ANIMAFEST PRO | ANIMAFEST SCANNER XII | PANEL 2: CURRENT TECHNOLOGICAL DEVELOPMENTS IN ANIMATION

Research on the Creation of Vertical Shot Animation - JIU ZI, TONGLE SUN

PANEL 2 - CURRENT TECHNOLOGICAL DEVELOPMENTS IN ANIMATION
03/06 TUE 15:20-15:50 KIC

The popularity of smartphones has made short videos a global phenomenon. It has also provided a more convenient medium for the dissemination of animation. Correspondingly, to adapt to the vertical display format and fragmented viewing habits, vertical short animation has emerged. However, vertical animation is not merely about changing the format of traditional animation from horizontal to vertical. Elements such as composition, shot language, and narrative rhythm must also be adjusted to suit the viewing characteristics of vertical screens. Therefore, this article aims to explore the creation of vertical short animation for smartphone media, including: Which composition and shot language are best suited for vertical screens? What unique advantages does the vertical format offer? and other aspects to optimize the production of vertical short animations.

Jiu Zi obtained her PhD in Animation Art from Communication University of China in 2021 and joined the post-doctoral workstation at Tsinghua University, where she completed her research in 2023. Currently serves as the Academic Director at ASIFA-CHINA. Her research primarily focuses on animation history and new media animation. She published multiple academic papers and produced diverse creative works, including 3D animations, stop-motion animations, children's picture books, and educational games for children.