Synopsis

‘The real question is not: How many ads do we see? The real question is: What do we have to do to see no ads? And the answer is: Go to sleep’ (James B. Twitchell). But what happens when advertisers have the possibility to enter our dreams? Based on recent developments in brain science and technology this might be possible in the near future. Work commissioned by Dropstuff Media (media design and creator of immersive and interactive public experiences).