Michael Frei is an artist/director based in Zürich, best known for his projects Plug & Play (2013-2015) and KIDS (2019). He is born in Appenzell, Switzerland in 1987. Falls on his head a few times. Does an apprenticeship as draftsman from 2002-06 because he is very good at drawing straight lines. Goes on to study animation in Lucerne and Tallinn where he unlearns drawing. He takes many baths when he is invited as Animation Artist in Residence in Tokyo 2014. In 2015 he co-founds Playables, a production company for his and other peculiar projects.