Synopsis

My Generation is the final chapter of the trilogy Logorama– Money Time– My Generation. From a deadlock to an hypothetic future, My Generation is a POV shot, from a mysterious vehicle rolling backwards on a wide highway and driving through every great plague of our time materialized by amazing interconnected theme parks: art, big data, sports, religion, sex, politics and finance. Apocalyptic and hypnotic, this road movie materializes and represents the ensemble of digital fluxes we constantly deal with. A flux that we believe to master, while it perpetually escapes.

Ludovic Houplain

François Alaux, Hervé de Crécy and Ludovic Houplain are H5, a Paris-based collective of creative directors, graphic designers, illustrators, directors, producers, copywriters and art buyers. The studio was founded in 1996. Their first short film was Logorama (2009).