Martina Peštaj is an editor with the Children and Youth Programme at TV Slovenia, where she spent many years as an author, screenwriter and editor of a large number of shows. A commissioning editor for foreign animated shows and fiction series for children. As a media psychologist, she runs the Laboratory for Children’s Programme Research for different target groups and works with Logout – an assistance centre for excessive use of internet, the educational programme Slon at the international animation festival Animateka in Ljubljana, and selects the children’s programme for Animafest Zagreb. As a TV expert, Martina regularly works with the Slovenian Ministry of Culture on different cultural and artistic educations projects, and holds lectures about children, television, film and internet, publishes articles and takes part in research projects.