Synopsis

In a Good Wayis a 2D animation about a typical Asian salaryman who has decided to leave his job and returned to his hometown. En route, he encounters a pine tree blocking his path. He takes the tree home and tries to plant it in his garden, but finds that the tree has a will of its own – just like the salaryman. Created with a flowing ink painting style reminiscent of Ukiyo-e, Tsai’s poetic story addresses how society tries to shape and distort people. Whether it is a boss in a corporate office or a gardener holding scissors to prune a tree, it is important to respect one’s true voice and follow one’s natural path.

Yi-Ju Tsai

Yi-Ju Tsai is a video art director and motion designer who was born in Taiwan and received a dual BFA degree in Digital Arts in 2012 from École Professionnelle des Arts Contemporains in Switzerland (2012) and Commercial Design from Ming Chuan University in Taoyuan, Taiwan. Tsai later completed an MFA in Computer Arts with a concentration in Motion Graphics from the School of Visual Arts (2015) in New York. In 2013, as a design research intern at the brand consultant firm The Fabulabs, she collaborated on web and CSI design for major Taiwanese corporate clients, including Lamus and Labs Union.