Rui Hu is pronounced “Ray Who?” or “Hooray!” in the Eastern order. He is Chinese-born and currently based in New York. Working mostly with simulated computer graphics, video, and photography, he often takes the idea of system as the entry point. Recently he is interested in exploring alternative meanings of familiar objects and environments, playful misuse of computational graphics and simulation technology, and the blurred boundary between art and entertainment. He studied literature in China before finishing film school at NYU.