Synopsis

This film should represent the artistic approach to our nearest future. We can see the media playing an ever greater role in the arrangement of the social life. How do we get more precise survey results? How can large-scale companies respond to the requirements of a vast consumer base by changing themselves? The result of all this is a vulgar and rude "modern world".

Rao Heidmets

Rao was born in 1956 in Pärnu, Estonia. He graduated from the Tallinn Technical University, Faculty of Energetics. After finishing university in 1982, he changed career and went to the Tallinnfilm studios to make animated films. At first as animator, and from 1983 as film director.  Many of his films have received awards.