ANIMAFEST SCANNER IX | SYMPOSIUM FOR CONTEMPORARY ANIMATION STUDIES | PANEL 2 THE STATE OF CONTEMPORARY EUROPEAN ANIMATION AND ITS FUTURE
Animated Installations in Hospital Environment: Applied Animation in the Service of Healthcare - Lea Vidaković, Melinda Šefčić (Assistant professor, Lusófona University, HZSU/HDLU, Zagreb, Croatia)
PANEL 2 THE STATE OF CONTEMPORARY EUROPEAN ANIMATION AND ITS FUTURE
07/06 TUE 16:25-16:55
Bringing art into the hospital environment reflects the implementation and transfer of positive experience to the community. A work of art, in all its forms, can contribute to a positive effect on the observer, by raising his/her spirit, evoking thoughts, and stimulating emotions. The aestheticization of hospitals with static imagery is slowly becoming commonplace, yet it is still rare to see interactive, animated installations in such environments. Since animation is an omnipresent medium in our surroundings, it is appropriate and timely to implement animated, moving image installations into hospitals in an attempt to present an innovative approach to enriching the space and to contribute to the general wellbeing of patients and employees. The luminosity of the moving image easily attracts the viewers’ gaze and is suitable to show content that alone may not lead to a faster or more successful recovery of patients, but it certainly decreases stress, eases anxiety and contributes to improving the quality of life in hospitals. Implementing animation in the hospital environment is not an entirely new practice, although it is still extremely rare in Europe. Prompted by examples of good practices in the US, Australia, and UK, we aim to introduce The Digital Fauna, a pioneering animated installation in the Balkans which will be made for a children’s hospital in Zagreb. The luminosity of an elongated screen features an immersive, black, and white forest, with a myriad of details, among which colourful animals resurface. The interactive forest dematerializes the hospital wall, aiming to aestheticize and re-humanize the space, turning it into a sensory-dynamic playground. The goal of this project is to transform the hospital stay into a more positive and humane experience. Emphasis is placed on artistic improvement, aestheticization, and rehabilitation, which aims to contribute to the therapeutic effect, long-term well-being, and health of children and the entire hospital community.
Lea Vidaković is an award-winning multimedia artist, educator and researcher, working with animated installations, expanded media practices and animation. She holds a BA/MA in graphic art (Academy, Zagreb), BA in animation (Norway), MA of arts (KASK, Belgium), PhD in animation (NTU/ADM Singapore). She is an assistant professor at Lusófona, and a member of SAS, CICANT and HDLU.
Melinda Šefčić is a painter, muralist, researcher, educator, and the author of project of aestheticization and revitalization of prison and hospital space with art. She finished BA/MA and PhD studies at the painting department at the Academy of Fine Arts in Zagreb. She is an external associate at the academy, and a board member of the HDLU, and a member of the HZSU.